The company Top Vending 21 decided to undergo a rebranding with the goal of improving its image and increasing its online presence. To achieve this, they proposed a series of actions, among which the following stand out:
Design of a new visual identity: The company decided to update its image and create a new visual identity that reflected its modern style and commitment to quality. Bright colors were chosen, and a new logo was designed.
Creation of a website: Top Vending 21 did not have a website, so this was one of the first steps to improve their online presence. The website was designed with the user experience in mind, and details about the company's products, services, and values were included.
Implementation of an organic SEO strategy: The company aimed to position its website in the top search results for terms related to vending in Ibiza. To achieve this, they conducted a keyword study and optimized the content of the website, among other actions.
The result of the rebranding strategy was very positive for Top Vending 21. The implementation of the organic SEO strategy allowed the company's website to be positioned in the first search result for "vending Ibiza", which significantly increased the company's online visibility.
This resulted in an increase in website traffic and a greater number of potential customers interested in Top Vending 21's services. Additionally, the company's new visual identity allowed them to improve their image and stand out from the competition in the vending sector in Ibiza.